THIS.

1. what value do you create?

2. how do you create this?

3. how do you share this with the world?

a box. a word. a service. a feeling. a novelty paperclip.
decide on this.
and get to work.

single.
specific.
sharp.
if it isn’t, you’re not there yet.

this can’t be confused.
not that. not these. not those. not there. not then.
this is right here, right now.
hold it up: “here, I made this!”

people care. not everyone.
maybe only one person, but the right one.
for them,

and if this doesn’t change the world,
a world,
someone’s world,
then don’t fucking bother.

because this’s hard.
most people won’t, don't or can't. don’t be most people.
they’ll quit. get busy. get distracted.
you didn’t, and that puts you out front.

no waiting to begin.
no researching, reporting, asking,
planning, overthinking, procrastinating, delaying.

that’s motion, not progress.
stop it. get on with this.

you need this. the world needs this.

this stops you losing your mind and brings you to life.
without this, you both miss out.

before this. and after this.
after is better.

before this. and after this.
after is better.
after is still hard. There’s no magic bullet.
but after, you make more money and work less.
simpler. calmer. happier.
you’re unstoppable.

and if that sounds like too much?
stop making excuses.
stop selling yourself short.

but, you need to reach out and grab it.
in fact, you already have.

because whatever this. is for you.
the thing you feel is missing,
the thing you are looking for, reaching for,

you already know this. have this. do this.
you just can’t see this. yet.
you might need a little help to put your finger on it.