For as long as I can remember, I’ve been obsessed with filling journals, notebooks, and real books with footnotes, scraps, and scrawls.

This is what I have on hand now.

There are 83 in the front box, hundreds more in my studio, and countless others have been lost, destroyed, or thrown away.

A “note” is the smallest unit inside.

They can look like this.

Some stand on their own.

Some connect to tell a bigger story.

And some combine to make something even bigger.

Some are just plain weird.

They exist to bring order to my chaos.
To help me learn.

To make connections that other people can’t see.

They’ll mostly touch on strategy and creativity—but fair warning—they won’t be in any order, or have any consistency of style and certainly won't all be relevant to you right now.

And I'll be honest with you, I don't know what this⇲ will become.

What I do know is that these notes will change the way you see your project, your business, or your craft.

Hopefully, for the better.