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NOTE // 003

A business that works?
October 15, 2025

If we're being honest, most businesses don't work.

We can get into the reasons why later but if this sounds familiar: you're working longer hours, making roughly the same money, whilst everything falls on you. You keep switching priorities. And quietly, late at night, you wonder if you're cut out for this.

The truth is you're running a business that doesn't work.

A business that works delivers three things: lifestyle, pride, and profit.

Lifestyle _ You get time back. The business serves your life, not the other way around.

Pride _ Your clients get remarkable value. They tell people about you. You're proud of what you built.

Profit _ You get rewarded fairly for the work you do. High margins. Money in the bank. Breathing room.

All three. Not just one. Not just two.

That's a business that works.

And now you get to work less, make more, whilst systems handle what used to fall on you. You stop switching priorities because you know what matters. And quietly, late at night, you sleep well knowing you've built something that will still work in the morning.