This campaign celebrates makers, creators, designers and operators doing remarkable work in unexpected places across the UK. Not just the famous ones, but also the unsung ones.
The format is simple: person at work, their location, their craft.
"Made in Lewisham."
"Made in Loch Ness."
"Made in Cardigan."
No nonsense.
Just the work and where it happened.
(And a Macbook of course!)
These are my kind of people.
The people I work with.
The people I aspire to work with.
The work I aspire to do.
The work my people aspire to do.
People running small, but impactful, operations. Those people aiming (and punching) well above their weight category. Makers, creators, designers and operators all world-class in their work but in need of support with the business side of things.
These are my kind of people.
It took me a long time to figure this out, but once I did, the business side of things was a lot smoother.
What to say.
Who to look for.
How to help.
These are my kind of people.
Do you know yours?
Because once you do, everything else gets so much easier.
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(Apple's since taken the campaign down. I could recreate it using only images of my clients. New side-project launched.)