Strategists make strategy confusing on purpose.

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They dress it up and muddy the water: frameworks, insider language, entire books of the stuff.
Then they keep you lost just long enough to sell you a way home.

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And, the more lost they can make you feel, the more they can charge you.

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But here’s the truth_
_strategy (and the whole of your business) comes down to three questions.

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1. What unique value do you offer?
2. How do you deliver it?
3. How do you communicate that to the world?

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Or_
What you do.
How you do it.
How you spread the word.

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That’s it.

No 14-step process.

No proprietary method.

Just clarity and hard choices.

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Answer these three questions and most business problems solve themselves.

Stuck on any of them?
Let's talk⇲

_iain.

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FYI: On strategic mastery↓

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I think the day I wrote this was a bad day; I can feel it in my handwriting (I should start adding dates to these pages).