I don’t believe in building businesses just to build businesses.
I believe in changing the world we’ve been handed.
Not all of it.
Not overnight.
But the parts we can reach.
The parts we can make better.
A tiny corner of the universe.
That’s what gets you out of bed when it’s still dark.
When the rain’s hammering the windows.
When it would be easier to roll over and forget the whole thing.
It’s not ambition.
It’s not applause.
It’s not about winning.
It’s about a quiet refusal to leave things the way you found them.
A refusal that demands something from you every day.
The work doesn’t get lighter.
You just stop expecting it to.
You’re not chasing a finish line.
You’re holding a line.
You’re carrying something forward.
The companies that care about the world they want to change don’t need to spin a story.
They don’t have to shout.
They don’t have to trick anyone.
They just keep going.
And eventually, the right people find them.
--
p.s. If the world felt fine as it is, would we be doing any of this anyway?