Most people can't explain how their business actually works.
Ask them "How do clients happen?" and you'll get something vague like "referrals" or "people find me on LinkedIn, I guess?"
They're just doing stuff. All day. Every day. Hoping something sticks.
Here's what I learned from Ryan Diez: If you can't map it on a whiteboard with sticky notes, you don't have a system. You have chaos.
Grab sticky notes and a whiteboard.
Step 1: Write down the beginning
How do people discover you? (Newsletter? LinkedIn? Referrals?)
Put each one on a note. Top left corner.
Step 2: Write down the end
What does success look like? (Client booked? Product sold?)
That's your finish line. Top right corner.
Step 3: Fill in every step between
What actually happens? They see a post. Maybe click. Maybe read. Maybe join your list. Maybe reply. Maybe book.
Every step gets its own note. Map the whole thing.
Three things become obvious:
I did this last month. Found seven steps between "newsletter subscriber" and "clarity call booked." No wonder it wasn't working.
Cut it to three. Clients started happening by design, not luck.
This weekend: Sticky notes. Whiteboard. 90 minutes.
Map how clients actually happen in your business. Not how you wish it worked—how it actually works.
You'll see exactly where you're stuck. Then you can fix it.