It's easy to get into the habit of waiting.
Waiting for clients to ask for help.
Waiting for them to define the scope.
Waiting for permission to show them what's possible.
But by the time a client knows exactly what they want, someone else has probably already started showing them something better.
The best businesses don't wait for permission.
They create the demand.
I learned this the hard way.
Early on, I'd wait for the brief, then respond with a proposal.
Professional.
Thorough.
And often... too late.
Now?
I show first.
I'll mock up a system they didn't know they needed.
I'll send them a framework that solves a problem they mentioned in passing.
I'll draft the email sequence they should be sending but aren't.
Half the time, the response is: "Can you just do this for us?"
You're not pushing something they don't want.
You're holding up a mirror to an opportunity they haven't seen yet.
You move from being a supplier waiting for instructions to a partner driving growth.
And here's the beautiful part: you don't have to wait for anyone.
Every client relationship you already have is a test bed. Every conversation is a chance to show something better, smarter, or simpler.
Your turn_