/About · v.2.4.4 · Log: 2026.07

"You already have everything you need"

Stefan Franco
FOUNDER OF UNIT01®
I'm Iain.
Adviser. Creative Director. Consultant. Strategist.
Jack of all trades, master of some.
In the last year I've been a consultant, adviser, strategist, creative director, coach, COO, managing director, and co-founder. But, if you really need to pigeonhole me, just pick one, I don't mind which.
Pick one, I don't mind which.
I'm a generalist. So as the work changes, so does the title.
People come to me when they're stuck. When they, their project, or their business needs a breakthrough.
But, on the whole, people come to me when they're stuck. When they, their project, or their business needs a breakthrough. A breakthrough to... ...the next level. The thing you actually want to build. Work that feels like yours again. More money, fewer hours. The version of this you imagined at the start.
This is what I do.
I find the way.
I find the way you can't see.
Never by adding something new, but by rediscovering what's already there.
I've done this 480 times.
I've done this 480 times, with an Industrial Design Studio#461 in Sydney, a Clothing Line#511 in Leeds, a Publishing House#321 in London, an NBA Hall of Famer#478 in Los Angeles, a Strategy Consultancy#480 in London, a Shoe Designer#214 in Dallas, a Reef Builder#499 in Maui, an Art College#379 in Los Angeles, a SaaS Startup#001 in Amsterdam, a Clock Maker#479 in Dublin, a Games Company#477 in Budapest, an Architect#452 in Malta, a Boxing Academy#468 in San Diego, a Food Critic#463 in Chicago, a Venture Builder#469 in Dubai, a Sony Exec#451 in Los Angeles, a Photography Studio#457 in Stoke, a Laser Studio#476 in Windisch, and 462 more.
Curious?
/START HERE
Read this /INTERVIEW
Read this /MANIFESTO
/ASK me anything.
Or,
Get to the point and /CONTACT me.