Let's figure this out.
We'll figure out why you're working longer hours but not making more money. Why everything falls on you. Why you're wondering if you're cut out for this.
If there's a fit, we'll talk next steps.
If there's a fit, we'll talk next steps.
So, what's actually going on?
Business is simple.
Get noticed.
Get remembered.
Get chosen.
Then deliver well.
That's it.
But, if this is true...
Business is simple.
Get noticed.
Get remembered.
Get chosen.
Then deliver well.
That's it.
But, if this is true...
...why is it so hard?
Because people profit from your confusion.
The more lost you feel, the more courses, frameworks, and tactics they can sell you. Even if you don't need them. Even if you'll never use them.
And because you know too much.
You've lived in this business day and night, year on year. Paralysed by competing information. The important and the trivial. Everything, everywhere, all at once.
You already have everything you need.
You just can't see it through all the noise.
You just need someone to help you see it.
Because people profit from your confusion.
The more lost you feel, the more courses, frameworks, and tactics they can sell you. Even if you don't need them. Even if you'll never use them.
And because you know too much.
You've lived in this business day and night, year on year. Paralysed by competing information. The important and the trivial. Everything, everywhere, all at once.
You already have everything you need.
You just can't see it through all the noise.
You just need someone to help you see it.
This is where I come in.
I help makers (those doing the hard work of building something for themselves) strip back the noise, find the signal, and build businesses that actually work.
Not by adding more tactics.
By finding the 20% that moves everything else.
I've spent nearly 10 years building businesses and helped over 500 people do the same. I know what works and what's just noise.
I help makers (those doing the hard work of building something for themselves) strip back the noise, find the signal, and build businesses that actually work.
Not by adding more tactics.
By finding the 20% that moves everything else.
I've spent nearly 10 years building businesses and helped over 500 people do the same. I know what works and what's just noise.

Is this for you?
This is for you if you can't get the business side of things working like you know it should.
5 signs you need help:
→ Everything falls on you
→ You're working longer hours
→ You're not making more money
→ You keep switching priorities
→ You find yourself wondering "Am I cut out for this?"
Or to put it another way...
Do you need help with finding new business, making more money, being more profitable, working less, making better decisions, landing bigger clients, managing money and time, focusing your efforts?
Knowing what matters to the business, and then only working on that.
If this sounds familiar, you're in the right place.
This is for you if you can't get the business side of things working like you know it should.
5 signs you need help:
→ Everything falls on you
→ You're working longer hours
→ You're not making more money
→ You keep switching priorities
→ You find yourself wondering "Am I cut out for this?"
Or to put it another way...
Do you need help with finding new business, making more money, being more profitable, working less, making better decisions, landing bigger clients, managing money and time, focusing your efforts?
Knowing what matters to the business, and then only working on that.
If this sounds familiar, you're in the right place.
How this works.
I act as your temporary co-founder. A strategic partner. Inside the business with you, giving you the outside perspective you need.
Stripping your business back to what actually matters, setting you up for success, and sending you on your way.
We work on 3 things:
Strategy → knowing which battle you're fighting.
Creative → how you show up in that battle.
Practice → the actual work of building a business.
All three. Not perfect. Balanced.
When all three balance, something shifts. You stop chasing work and start choosing it. Demand goes up, prices follow. You're no longer just good at what you do, you're impossible to ignore.
I act as your temporary co-founder. A strategic partner. Inside the business with you, giving you the outside perspective you need.
Stripping your business back to what actually matters, setting you up for success, and sending you on your way.
We work on 3 things:
Strategy → knowing which battle you're fighting.
Creative → how you show up in that battle.
Practice → the actual work of building a business.
All three. Not perfect. Balanced.
When all three balance, something shifts. You stop chasing work and start choosing it. Demand goes up, prices follow. You're no longer just good at what you do, you're impossible to ignore.
What people say about the work.
I don't have fancy case studies with hockey stick growth charts.
What I do have are people who feel understood, supported, and finally making progress on the business side of things.
"I wouldn't be where I am with my business without this. Less stressed, more focused, more productive."
"We are the luckiest to have you help us build our business."
You get me. That's rare. The work is life-changing."
"Less stressed, more focused, more productive"
I don't have fancy case studies with hockey stick growth charts.
What I do have are people who feel understood, supported, and finally making progress on the business side of things.
"I wouldn't be where I am with my business without this. Less stressed, more focused, more productive."
"We are the luckiest to have you help us build our business."
You get me. That's rare. The work is life-changing."
"Less stressed, more focused, more productive"
This is for you if...
You're a maker building a business for yourself.
Product business, service business, creative practice, it really doesn't matter.
What matters is you're committed to making it work.
This isn't for you if:
→ You're looking for tactics and hacks.
→ You want someone to validate what you already decided.
→ You're not ready to focus.
You're a maker building a business for yourself.
Product business, service business, creative practice, it really doesn't matter.
What matters is you're committed to making it work.
This isn't for you if:
→ You're looking for tactics and hacks.
→ You want someone to validate what you already decided.
→ You're not ready to focus.
This is how you get started?
We start with a conversation.
No pitch.
No pressure.
Just a call.
From there, we figure out what you need, whether that's a Clarity Session, ongoing partnership, or something else.
Whatever you choose, you get the clarity and strategy to flip from working in your business to having your business work.
We start with a conversation.
No pitch.
No pressure.
Just a call.
From there, we figure out what you need, whether that's a Clarity Session, ongoing partnership, or something else.
Whatever you choose, you get the clarity and strategy to flip from working in your business to having your business work.
We'll figure out why you're working longer hours but not making more money. Why everything falls on you. Why you're wondering if you're cut out for this.
If there's a fit, we'll talk next steps.
If there's a fit, we'll talk next steps.
Not ready to talk yet?
Read "Fix this first" →
Buy "Are you ready?" →
Subscribe to my Newsletter →
Reserve a copy of "On Business" →
But honestly?
The fastest way to know if this is right for you is to start a conversation.
Read "Fix this first" →
Buy "Are you ready?" →
Subscribe to my Newsletter →
Reserve a copy of "On Business" →
But honestly?
The fastest way to know if this is right for you is to start a conversation.
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